Scaling a Coaching Business: From Overwhelmed to Automated

The Challenge

An executive coach had built a successful practice over 5 years. Fully booked with 12 high-ticket 1:1 clients, but hit a wall:

They knew they needed to productize their expertise but had no idea where to start.

The Solution

Discovery: Finding the Leverage Point

In our strategy session, we identified that the real value wasn't the 1:1 time—it was the proprietary leadership framework. That framework could be delivered in multiple formats:

Phase 1: Content Liberation (Week 1-2)

We extracted the methodology through structured interviews and built:

Phase 2: Platform Build (Week 3-4)

Using WeWeb and Supabase, we created a branded learning platform:

Phase 3: Automation Engine (Week 5)

We connected everything with n8n automations:

Phase 4: Launch & Scale (Week 6+)

We orchestrated a founding member launch:

The Results

6-Month Snapshot:

MetricBeforeAfter

Monthly Revenue$15,000$52,000
Active Clients/Members12156
Hours Working per Week50+25
Email List Size5004,200
Vacation Days Taken03 weeks

Qualitative Wins:

The Tech Stack in Action

[New Lead] → ConvertKit nurture sequence
     ↓
[Purchases] → Stripe → Supabase (creates account)
     ↓
[Onboarding] → n8n → Personalized email flow
     ↓
[Learning] → WeWeb course platform
     ↓
[Engagement] → AI monitors progress, triggers support
     ↓
[Renewal] → Automated billing + retention sequence

Key Insights

What's Next

Now developing a "train the trainer" certification program, turning top students into licensed coaches who expand impact globally.